BD - Difference of One Campaign
BD is a global medical technology company that is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. I was hired directly after a large rebrand and corporate merger and became the first designer to bring the new corporate identity to the designs created by the Creative Services team. I gave new life to print collateral, branding guidelines, tradeshow graphics, landing page designs, web advertising, and UIX design for both the BD brand and The Difference of One campaign.