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The goal was to increase Alp N Rock’s sales and website conversion rate by elevating the brand experience and telling a compelling story online. Alp N Rock wanted people to take notice - from the moment they landed on the homepage, to when they tried the garment on for the first time. It’s about creating a lasting impact on the customer, and it all starts with creating that brand affinity. Alongside those goals, Alp N Rock wanted to break out of the après-ski niche into a global fashion brand that reached a larger audience of conscious consumers around the world.